June 2021
2021: consumer-regulator letter concerning poorly labelled TikTok advertisements
Norway’s Consumer Authority reviewed 76 TikTok accounts and identified advertising that was insufficiently disclosed, including on Amalie Olsen’s account. She received a letter that also raised concerns about wording encouraging purchases. Reports said the inspection led to no immediate financial penalties.
- State of the evidence
- The regulator’s inspection and letter were reported by E24 and NTB.
- Legal status — source text
- Administrative review and notice letter; no fine reported at the time.
- Attribution
- Insufficient disclosure of advertising and purchase-encouraging marketing language.
Sources · 2
- [1]E24Stor tilsynsaksjon mot norske TikTokere – avdekket flere mulige lovbrudd25 June 2021MediaHigh reliability
- [2]
Last verified: 7 November 2026
