2018–May 2019
2019: undertakings to Italy’s competition authority in the Alitalia case
Italy’s competition authority investigated Instagram posts by celebrities featuring the Alitalia logo on Alberta Ferretti clothing without clearly identifying the posts as advertising. De Lellis was among the named influencers, according to contemporary press reports. The authority accepted transparency commitments and closed the case in May 2019 without a fine.
- State of the evidence
- AGCM administrative decision no. 27787 and press reporting naming those involved.
- Legal status — source text
- AGCM proceedings closed through accepted commitments on 22 May 2019; no fine.
- Attribution
- Potentially inadequate disclosure of the promotional nature of social-media posts.
Sources · 1
- [1]la RepubblicaColombari, Marcuzzi, Chiabotto e De Lellis: l’Agcm interviene contro 13 vip per la pubblicità occulta di Alitalia11 June 2019MediaHigh reliability
Last verified: 6 November 2026
