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Born in Sweden · Nationality Swedish — YouTube / television / film production

Joakim Lundell

Also known as: Jockiboi, Joakim Berg

Media and journalism Celebrities, influencers and social media

Swedish influencer, presenter and filmmaker born in 1985, known for “Jocke & Jonna” and “Monster”.

Joakim Lundell is a prominent Swedish YouTuber and the author of “Monster”. In 2025, SVT scrutinised his accounts of his childhood and reported on his involvement in an online harassment campaign; Lundell disputes aspects of SVT’s presentation. In 2026 his mother filed a civil lawsuit against him, while Jocke och Jonna AB faced a separate advertising enforcement order.

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Profile No. 6033 · Updated on 7 November 2026

5Documented controversies

10Sources

0Formal charge · all time

0Conviction

§ Legal statuses reflect the documented sources as of the date shown; they replace neither court decisions nor the presumption of innocence. Counts are not a rating. Methodology

I. Documented controversies

Case · 2 documented stages

2026: complaint to the Chancellor of Justice over SVT documentary

Investigation — against SVT / divulgation alléguée de données

December 2025–April 2026

2025: SVT investigation into the childhood accounts in “Monster”

No legal proceedings

SVT’s “Hatet” documentary found that the social-service records examined did not corroborate particular instances of childhood abuse described by Joakim Lundell. His account became publicly disputed, but the absence of evidence in those records does not prove the abuse never happened. In April 2026, Sweden’s broadcasting review board found the documentary consistent with impartiality and accuracy obligations.

State of the evidence: SVT’s review of records and the broadcasting review board’s April 2026 decision.
Legal status — source text: Journalistic investigation and broadcasting review resolved in SVT’s favour; no judgment against Lundell.
Attribution: Alleged discrepancies between his public claims and available records.

Sources · 3

[1]
SVT NyheterSVT:s granskning: Inga bevis för Joakim Lundells berättelser om övergrepp2 December 2025Investigative journalismHigh reliability
[2]
SVT Nyheter”Hatet” frias av granskningsnämnden27 April 2026Official documentHigh reliability
[3]
JournalistenSVT:s granskning av Joakim Lundell frias27 April 2026MediaHigh reliability

Last verified: 7 November 2026

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January 2026

2026: complaint to the Chancellor of Justice over SVT documentary

Investigation — against SVT / divulgation alléguée de données

Protagonist is the complainant — these proceedings are not counted in their formal charges or convictions.

Joakim Lundell filed a complaint with Sweden’s Chancellor of Justice (JK), alleging that SVT’s “Hatet” documentary improperly disclosed confidential material. On 13 January 2026, SVT reported that JK had opened a preliminary investigation following the complaint. The investigation did not target Lundell as a criminal suspect.

State of the evidence: SVT’s 13 January 2026 report confirming that the investigation had opened.
Legal status — source text: JK preliminary investigation into alleged disclosure; outcome not verified as of 7 November 2026.
Attribution: Lundell is the complainant, not the subject of the investigation.
Person targeted by the proceedings: SVT / divulgation alléguée de données
Role of the person profiled: Protagonist is the complainant

Sources · 1

[1]
SVT NyheterJoakim Lundell anmäler SVT till Justitiekanslern13 January 2026MediaHigh reliability

Last verified: 7 November 2026

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July 2026

2026: civil damages claim filed by his mother

Civil / administrative proceedings

In July 2026, Joakim Lundell’s mother filed a civil claim seeking SEK 50,000 in damages over statements in a 2021 YouTube interview. She disputes the truth and justification of the abuse descriptions he gave. No ruling on the claim was confirmed in sources checked by 7 November 2026.

State of the evidence: SVT and Göteborgs-Posten reports describing the claim and defence.
Legal status — source text: Civil claim reported on 6 July 2026; no judgment or settlement found as of 7 November 2026.
Attribution: Statements the claimant says harmed her reputation and privacy.

Sources · 2

[1]
SVT NyheterInfluencern Joakim Lundell stäms av sin mamma6 July 2026MediaHigh reliability
[2]
Göteborgs-PostenJoakim Lundell stäms av sin mamma Annika Berg6 July 2026MediaHigh reliability

Last verified: 7 November 2026

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December 2025

2025: TV4 censured over family documentary

Civil / administrative proceedings — against TV4

Protagonist not prosecuted — these proceedings are not counted in their formal charges or convictions.

Sweden’s Media Ethics Committee criticised TV4 for publishing privacy-intrusive material about Joakim Lundell’s mother in the documentary “Joakim – ett övergivet barn”. The committee found the public interest insufficient to justify the intrusion. The censure was directed at broadcaster TV4, not at Lundell personally.

State of the evidence: Media Ombudsman’s published decision, TV4 case 25141.
Legal status — source text: Ethics censure issued against TV4 on 15 December 2025.
Attribution: The finding concerned TV4 as broadcaster and publisher.
Person targeted by the proceedings: TV4
Role of the person profiled: Protagonist not prosecuted

Sources · 2

[1]
MedieombudsmannenYoutubers mamma pekades ut med kränkande uppgifter – TV4 klandras15 December 2025Official documentHigh reliability
[2]
TV4Dokumentärserie i TV4 om Joakim Lundell klandras av Mediernas Etiknämnd16 December 2025MediaHigh reliability

Last verified: 7 November 2026

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October 2025

2025: undisclosed advertising order against Jocke och Jonna AB

Civil / administrative proceedings — against Jocke och Jonna AB

Protagonist not prosecuted — these proceedings are not counted in their formal charges or convictions.

The Swedish Consumer Agency reported that Jocke och Jonna AB advertised baby products without sufficiently clear advertising disclosures on Jonna Lundell’s Instagram account. The Consumer Ombudsman issued an injunction against the company backed by a conditional penalty of up to SEK 750,000. This was not a fine already paid or a personal sanction against Joakim Lundell.

State of the evidence: Swedish Consumer Agency notice and decision summary; conditional penalty.
Legal status — source text: Administrative injunction against the company announced on 17 October 2025.
Attribution: Insufficient advertising disclosures attributed to the couple’s company, not to him personally.
Person targeted by the proceedings: Jocke och Jonna AB
Role of the person profiled: Protagonist not prosecuted

Sources · 2

[1]
KonsumentverketFöreläggande mot Jocke och Jonna AB17 October 2025Official documentHigh reliability
[2]
KonsumentverketJocke och Jonna AB kritiseras för dold reklam17 October 2025Official documentHigh reliability

Last verified: 7 November 2026

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II. Constellation of documented links

No documented link with another published profile for now.

Two profiles are linked when a documented controversy of one names the other. The link points to that controversy and its sources; it does not indicate a personal relationship.

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Controversia profile, updated 7 November 2026. Latest version: https://controversia.info/en/fiche/joakim-lundell