April–May 2026
2026: criticism over monetised Snapchat coverage of childbirth
Julie and Camilla Lorentzen posted Snapchat coverage surrounding a childbirth. Julie reported earning around NOK 180,000 on one day before the birth, with the couple citing about NOK 200,000 between them that day. Journalists and commentators questioned the commercialisation of the experience and children’s privacy, without establishing any unlawful conduct.
- State of the evidence
- Earnings disclosed by Julie and reporting and commentary in VG, Dagbladet and Aftenposten.
- Legal status — source text
- Public ethical debate, with no identified legal proceedings against Julie Lorentzen.
- Attribution
- Monetisation of childbirth-related posts and questions over children’s privacy.
Sources · 3
- [1]
- [2]
- [3]VGDelte fødselen på Snapchat: – Positivt at noen tør å vise mer av realiteten28 April 2026MediaHigh reliability
Last verified: 7 November 2026
