Kristofer Hivju

Finnish actor Jasper Pääkkönen criticised Kristofer Hivju’s appearances in promotional videos for salmon-farming company Mowi. He argued that open-net fish farming causes significant environmental damage and challenged celebrities’ responsibility when endorsing the industry. Mowi disputed the criticism, saying it had improved how it managed animal-health and environmental risks.

State of the evidence

Pääkkönen’s remarks and Mowi’s detailed response reported by Dagbladet.

Legal status — source text

Public criticism of an advertising partnership, without proceedings against the actor.

Attribution

Commercial endorsement of a salmon-farming company criticised over environmental effects.

Social-media advertisements used Kristofer Hivju’s name and photos to suggest he was recommending a Bitcoin investment product. Fact-checking outlet Faktisk.no established that an article posing as a Norwegian public-broadcaster report was fake and linked to a questionable investment offer. Hivju was not shown to be involved in promoting the scheme.

State of the evidence

Fake article and advertisement examined by Faktisk.no and Norwegian media.

Legal status — source text

Documented misuse of his identity; no proceedings against Hivju.

Attribution

No allegation against Hivju; he was the victim of misleading advertising.

Person targeted by the proceedings

Auteurs non identifiés des publicités frauduleuses

Role of the person profiled

Protagonist is the victim