Mmiisas

On 19 September 2025, Mmiisas published an Instagram video about a hairstyle provided by Sievä Helsinki, with the commercial disclosure at the end of the caption. Following a complaint, Finland’s Advertising Ethics Council (MEN) found that the post was not immediately recognisable as advertising and breached professional marketing rules. Opinion 72/2025 named both the business and the influencer; it was a self-regulatory finding, not a court judgment.

State of the evidence

Published primary decision of the advertising ethics body; the exact date of the opinion was not shown in the consulted record.

Legal status — source text

Adverse opinion MEN 72/2025 by a self-regulatory body; no court conviction.

Attribution

The paid-partnership disclosure on her own Instagram post was initially placed where it was not sufficiently prominent.