Nationality Australian — Wellness / fitness / influencer marketing

Sarah’s Day

Also known as: Sarah Stevenson, Sarah Tilse, Sarahs Day

Celebrities, influencers and social media Business and billionaires

Australian wellness and fitness creator known as Sarah’s Day, previously using the surname Stevenson.

Sarah’s Day is an Australian fitness and wellness influencer. Her promotions attracted criticism over a 2019 bushfire fundraiser, a 2020 fashion campaign, comments about food and other commercial posts. In 2025, a cancelled fragrance collaboration led to conflicting public accounts from both parties. These disputes do not amount to court convictions.

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Profile No. 6081 · Updated on 8 November 2026

2Documented controversies

4Sources

0Formal charge · all time

0Conviction

§ Legal statuses reflect the documented sources as of the date shown; they replace neither court decisions nor the presumption of innocence. Counts are not a rating. Methodology

I. Documented controversies

May 2020

2020: White Fox campaign criticised for cultural appropriation

No legal proceedings

Viewers criticised a promotional shoot for Stevenson’s White Fox Boutique activewear line in which she wore a braided hairstyle associated with Black cultural traditions. The campaign was changed, and critics alleged that some negative comments had been deleted. Stevenson publicly apologised.

State of the evidence: Campaign photographs and her public apology reported by several news outlets.
Legal status — source text: No legal proceedings identified in the sources reviewed.
Attribution: Promotional hairstyle criticised as cultural appropriation.

Sources · 2

[1]
Pedestrian.tvFitness YouTuber ‘Sarah’s Day’ Issues Lengthy Apology After Cultural Appropriation Backlash28 May 2020MediaHigh reliability
[2]
NZ Herald / news.com.auSarah's Day 'cultural appropriation': Fitness star 'heartbroken' after braid backlash29 May 2020MediaHigh reliability

Last verified: 8 November 2026

Add to this entry Any news?

November 2019

2019: bushfire donation drive linked to cosmetics sales

No legal proceedings

Stevenson announced that A$1 would be donated to a bushfire appeal for each La’Bang product sold during a 48-hour promotion. Followers criticised what they saw as the commercial use of a disaster and considered the donation modest relative to product prices. There is no established evidence in these sources that promised donations were withheld.

State of the evidence: Contemporaneous announcement and responses documented by Nine and 7NEWS.
Legal status — source text: No legal proceedings identified in the sources reviewed.
Attribution: Ethical criticism of a sales-linked donation scheme; no proven fraud.

Sources · 2

[1]
Nine.com.auInfluencer's 'insensitive' ploy to raise money for fire-ravaged Australia14 November 2019MediaHigh reliability
[2]
7NEWSInstagram influencer Sarah's Day slammed by fans for 'insensitive' bushfires fundraiser13 November 2019MediaHigh reliability

Last verified: 8 November 2026

Add to this entry Any news?

II. Constellation of documented links

No documented link with another published profile for now.

Two profiles are linked when a documented controversy of one names the other. The link points to that controversy and its sources; it does not indicate a personal relationship.

III. Has something changed?

A new court decision, a missing source, a mistake? Tell us what should be updated: every request is read by the editorial team.

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Controversia profile, updated 8 November 2026. Latest version: https://controversia.info/en/fiche/sarah-s-day