11 August–7 September 2026
August–September 2026: Maharashtra FDA show-cause notice over Vimal Elaichi advertising for possible surrogate promotion
The Maharashtra FDA issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff, considering that Vimal Elaichi advertising might constitute indirect promotion of a pan masala product banned in the state.
- State of the evidence
- Documented
- Attribution
- Directly implicated
Sources · 2
- [1]The Indian ExpressEXCLUSIVE: Actors Shah Rukh, Ajay Devgn, Tiger Shroff get FDA showcause notices over ‘Vimal Elaichi’ adPressHigh reliability
- [2]Bar & BenchVimal Elaichi moves Delhi HC against Maharashtra FDA notice to Shah Rukh Khan, Ajay Devgn, Tiger ShroffPressHigh reliability
Last verified: 13 September 2026
