Sophie Elise

On 9 January 2026, the press reported that Mattilsynet had found marketing of Glöd “Dry Oil” sunscreen with progressive SPF values up to 50 to be unlawful. The order, addressed to Elle Basic AS, required changes to or withdrawal of the advertising and correction of products on sale. Reports said the regulator did not intend to impose a fine; no personal penalty against Sophie Elise was announced.

State of the evidence

KOM24 and NTB reporting on the order and the absence of a fine.

Legal status — source text

Administrative decision reported on 9 January 2026; exact date of the order not located.

Attribution

Advertising for sunscreen associated with the Glöd brand operated by Elle Basic AS.

Person targeted by the proceedings

Elle Basic AS (exploitant de Glöd)

Role of the person profiled

Protagonist not prosecuted

Cosmetics brand Glöd advertised a sunscreen spray with SPF 20, 30 or 50 depending on the number of layers applied. Experts interviewed by DinSide said the claimed increase was unproven and potentially misleading. In November, Norwegian food-safety regulator Mattilsynet notified the operating company of proposed action after examining evidence supporting only SPF 20.

State of the evidence

DinSide investigation and NTB reporting on the Mattilsynet notice.

Legal status — source text

Administrative warning in November 2025, followed by a decision in January 2026.

Attribution

Concerns about sun-protection claims by a brand associated with her name.

Person targeted by the proceedings

Elle Basic AS (exploitant de Glöd)

Role of the person profiled

Protagonist not prosecuted