Portrait of Luciano Hang

Photo: Palácio do Planalto from Brasilia, Brasil · CC BY 2.0 · Wikimedia Commons

Born in Brazil · Nationality Brazilian — Business / retail / politics / electoral and employment litigation

Luciano Hang

Documented profile covering 10 controversies, including “2022–2026: economic abuse allegation in Senator Jorge Seif election — TSE upholds result and dismisses allegations” and “2022–2026: investigation into use of Havan car park by anti-democratic demonstrators — dismissed for lack of evidence against Hang or company”.

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Profile No. 2533 · Updated on 12 October 2026

Portrait of Luciano Hang

Photo: Palácio do Planalto from Brasilia, Brasil · CC BY 2.0 · Wikimedia Commons

10Documented controversies
12Sources
1 followed by a conviction

I. Documented controversies

01

campagne 2022–February 2026

2022–2026: economic abuse allegation in Senator Jorge Seif election — TSE upholds result and dismisses allegations

Civil / administrative proceedings

An electoral action alleged that Jorge Seif's Senate campaign had improperly benefited from Havan's material resources and employees, with alleged direct involvement by Luciano Hang. After several procedural stages and investigative steps, in February 2026 the TSE upheld the regional decision dismissing the allegations and finding the election regular.

State of the evidence
Documented
Attribution
Accused

Sources · 1

  1. [1]
    Tribunal Superior EleitoralTSE considera regular eleição do senador Jorge Seif em 2022Court recordVery high reliability

Last verified: 15 September 2026

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02

3 November 2022–6 August 2026

2022–2026: investigation into use of Havan car park by anti-democratic demonstrators — dismissed for lack of evidence against Hang or company

Investigation

After the 2022 elections, demonstrators calling for military intervention gathered in the grounds of a Havan store in Rio do Sul before a road blockade. An investigation examined whether Hang or Havan had authorised or supported the action. In August 2026, Alexandre de Moraes closed the case at the request of the PGR.

State of the evidence
Documented

Last verified: 15 September 2026

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03

October 2018–January 2024

2018–2024: pro-Bolsonaro campaigning among Havan employees and first-instance finding of electoral harassment

Civil / administrative proceedings

The Labour Prosecution Service sued Havan and Luciano Hang over meetings, videos and messages addressed to employees during the 2018 presidential election, regarded as pressure in favour of Jair Bolsonaro and threats of store closures or redundancies if Fernando Haddad won. In 2024, the Florianópolis Labour Court ordered collective and individual compensation at first instance.

State of the evidence
Documented
Attribution
Directly implicated

Sources · 1

  1. [1]

Last verified: 15 September 2026

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04

July 2024

2024: appeal conviction for insult and defamation of architect described as 'esquerdopata'

Conviction

The First Special Chamber of the Rio Grande do Sul Court of Justice convicted Luciano Hang of defamation and insult against architect Humberto Tadeu Hickel following posts describing him as an 'esquerdopata' and suggesting that he go to Cuba. The custodial sentence was replaced by community service.

State of the evidence
Established by a court
Attribution
Directly implicated

Sources · 1

  1. [1]

Last verified: 15 September 2026

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05

campagne 2020–4 May 2023

2020–2023: abuse of economic power in Brusque municipal election — TSE declares him ineligible

No legal proceedings

By five votes to two, the TSE ruled that use of the Havan store infrastructure, employees, suppliers, brand and social media in favour of a municipal candidacy in Brusque constituted abuse of economic power. Luciano Hang was declared ineligible for elections held during the eight years following the 2020 vote.

State of the evidence
Documented
Attribution
Directly implicated

Sources · 1

  1. [1]

Last verified: 15 September 2026

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06

August 2022–August 2023

2022–2023: investigation into business executives' messages and possible financing of anti-democratic acts

Investigation

In Petition 10543, the STF investigated eight business executives, including Luciano Hang, after WhatsApp messages were interpreted by the reporting justice as indicating a desire to destabilise institutions and a possible connection with financing anti-democratic acts. Bank accounts were initially frozen, then unfrozen in September 2022. In August 2023, the investigation was closed for six executives but extended for Hang to allow further analysis of his telephone.

State of the evidence
Documented

Last verified: 15 September 2026

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07

October 2018–February 2021

2018–2021: allegations of financing mass WhatsApp messaging during presidential election, two actions dismissed as unfounded by TSE

Civil / administrative proceedings

Luciano Hang was named in electoral investigation actions alleging that he had participated in financing or contracting mass WhatsApp messaging services supporting the Bolsonaro–Mourão candidacy in 2018. In February 2021, the TSE unanimously dismissed two of these actions as unfounded, citing insufficient evidence of the alleged facts and connections.

Attribution
Accused

Last verified: 15 September 2026

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08

September–October 2021

2021: pandemic inquiry — promotion of 'early treatment', mother's death and allegations concerning 'parallel cabinet'

No legal proceedings

The parliamentary pandemic inquiry summoned Luciano Hang following his public support for 'early treatment' against Covid-19 and allegations of involvement in a 'parallel cabinet'. The case also concerned his mother's death: Hang acknowledged that she had received hydroxychloroquine and ivermectin and was questioned about Covid-19 initially being omitted from her death certificate.

State of the evidence
Documented
Attribution
Protagonist is a witness

Sources · 1

  1. [1]

Last verified: 15 September 2026

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09

27 May 2020 et suites

2020: searches, seizures and lifting of banking confidentiality in STF investigation into fake news and attacks on institutions

Investigation

In STF Inquiry 4781, federal police executed search warrants targeting Luciano Hang, among others. His telephone and computer were seized, and Justice Alexandre de Moraes ordered the lifting of banking and tax confidentiality while investigators examined possible financing of a network distributing false or offensive content targeting institutions.

State of the evidence
Documented

Last verified: 15 September 2026

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10

October 2020

2020: allegation of favouritism concerning IPHAN appointment — investigation request dismissed by STF

Case dismissed / dropped

A criminal complaint sought an investigation into alleged favouritism towards Luciano Hang in connection with an IPHAN appointment, including a suggestion of possible active bribery by the businessman. The STF accepted the Prosecutor General's opinion and did not pursue this part of the request.

State of the evidence
Documented

Sources · 1

  1. [1]

Last verified: 15 September 2026

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II. Constellation of documented links

  • Linked profile (portrait or initials) — click to open it
  • Line width: number of documented references
  • Hover over or tap a line: controversies and sources

Two profiles are linked when a documented controversy of one names the other. The link points to that controversy and its sources; it does not indicate a personal relationship.

List of documented links (3)
  1. Felipe Neto1 documented reference
  2. Jair Bolsonaro1 documented reference
  3. Whindersson Nunes1 documented reference

III. Has something changed?

A new court decision, a missing source, a mistake? Tell us what should be updated: every request is read by the editorial team.

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