Matilda Djerf

An Aftonbladet investigation, reported by SVT and AP, interviewed eleven current or former staff who described public reprimands, favouritism and a climate of anxiety at Djerf Avenue. Several accounts attributed certain behaviour directly to Matilda Djerf. These were press allegations, not criminal findings.

State of the evidence

Eleven workers’ accounts and Djerf’s public response reported by several outlets.

Legal status — source text

Reported workplace allegations; no identified personal court judgment.

Attribution

Management accused by staff of being humiliating and stressful.

Employees interviewed during the investigation alleged that Djerf reserved a bathroom for herself and selected staff and that someone was made to clean it after another employee used it. The story prompted criticism of a culture of favouritism. The precise disputed circumstances were not established by a court.

State of the evidence

Press investigation and the response reported by People and SVT.

Legal status — source text

Disputed media account; no identified court ruling.

Attribution

Alleged favouritism and humiliation of an employee.

A person interviewed by Aftonbladet alleged that Matilda Djerf made disparaging remarks about a plus-size model’s appearance during a campaign. The allegation drew attention because of the brand’s message of size inclusivity. No recording or judicial finding confirming the attributed words was verified.

State of the evidence

Anonymous account relayed by SVT and several international outlets.

Legal status — source text

Press-reported allegation, with no identified proceedings.

Attribution

Alleged disparaging comments about a model’s appearance.